Case Study

Customer data platforms

In today’s data-driven business landscape, understanding customer behavior is essential for delivering personalized experiences. To drive growth, businesses need to leverage this behavior data effectively, from tailoring marketing strategies to enhancing customer engagement. This is where a Customer Data Platform (CDP) becomes a game-changer.

At Kilterset, we’ve seen firsthand how a well-implemented CDP can transform businesses. Our deep experience in CDP development across industries like Telecommunications, Hospitality, and Healthcare enables us to create systems that unify, analyze, and activate customer data for meaningful business outcomes.

We can help.

A Customer Data Platform aggregates data from multiple sources, creating a comprehensive 360-degree view of each customer. But building a CDP that delivers results requires more than just collecting data - it demands the right features and a strategic approach to integration, processing, and personalization.

Key features of a CDP include:

  • Data Integration: Seamlessly connecting CRMs, e-commerce platforms, and marketing automation tools to create a unified customer profile.
  • Data Unification: Eliminating duplicates and resolving identities across systems for a consistent understanding of customer behavior.
  • Real-Time Data Processing: Enabling timely responses to customer interactions and powering personalized marketing campaigns and customer service.
  • Personalization: Offering product recommendations, tailored content, and targeted marketing messages based on customer preferences.
  • Customer Analytics: Driving insights into customer behavior, engagement, and preferences to inform marketing strategies and customer service initiatives.
  • Compliance and Data Governance: Managing data consent and adhering to privacy regulations like GDPR and CCPA.

With these capabilities, a CDP doesn’t just centralize data - it empowers your team to deliver targeted, personalized experiences that enhance customer satisfaction and loyalty.

How we do it at Kilterset.

At Kilterset, we don’t just implement CDPs: we craft systems that are tailored to your business needs.

Whether you’re building a CDP from scratch or enhancing an existing system, our approach ensures that your platform unifies data across channels, delivers real-time insights, and supports personalized marketing strategies.

Learn more about our approach.
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Our experience.

We’ve helped businesses across industries unify their data and streamline their customer engagement efforts. Our engineers work closely with your team, making sure the platform integrates seamlessly with your existing tools and processes.

Talk to us to learn more about how we customize CDPs to fit your business.

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