Case Study

Auth0 to Salesforce integration

Salesforce, with its diverse products and services, is the ideal home for your data. Whether for CRM or CDP, keeping this data synced with your CIAM solution is crucial. Gaps in journey and account-based marketing often result from disconnected data.

Unlock your marketing potential by integrating Auth0 or Okta Customer Identity Cloud (CIC) with Salesforce. We'll craft a customized solution that enhances your security, streamlines identity management, and powers AI-driven personalized marketing campaigns - delivering greater customer engagement and increased ROI.

We can help.

Marketing today requires personalization and AI-powered agility to reach customers and their high expectations. Bringing together the robust capabilities of Salesforce and the secure identity management of Auth0, you can achieve:

  • Personalized marketing campaigns based on accurate, real-time customer profile data.
  • Greater precision for predictive customer scores.
  • Seamless sharing of marketing insights from Salesforce back to customer-facing apps and websites through each customer’s Auth0-issued identity profile.

You can start maximizing your marketing potential with a free Auth0 Marketplace integration.

Learn more

Integrating Auth0 with Salesforce offers a solid starting point for managing customer identities. However, it's important to be aware of certain limitations:

  • One-Way Syncing: Data flows only from Auth0 to Salesforce, not the other way around.
  • Delayed Updates: The sync provides moment-in-time data, meaning changes in Auth0 aren't instantly reflected in Salesforce.
  • Limited Lead Creation: Leads are created only when a customer logs in, so historical Auth0 users won't automatically populate in Salesforce.
  • User Deletion Constraints: Deleting a user in Auth0 won't remove the corresponding Lead in Salesforce.
  • Lead-Only Support: Currently, only Leads are supported—other sObjects like Accounts, Contacts, and Custom Objects aren't included.

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How we do it at Kilterset.

For over a decade, we've perfected the craft of creating scalable, customer-centric identity solutions that drive success for businesses like yours. We go beyond standard integrations, rejecting limitations. Instead, we tailor every solution to meet your organization's unique needs. Our dedicated engineers become an extension of your team, ensuring you maximize the full potential of the Salesforce to Auth0 integration.

Learn more about our approach.
Get In Touch
Get In Touch
Our experience.

We’re an accredited Okta partner specializing in Okta Customer Identity Cloud and Auth0 by Okta. For over 10 years, our team has been developing customer-centric identity solutions and applications at scale.

Talk to us to learn how we can help you achieve your immediate goals while working towards your long-term vision.

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