Clear Channel Outdoor
The Customer
Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching over half a billion people globally each month. For over 110 years, they have shaped the out-of-home advertising industry. Recently, they began shifting from traditional, manual processes to digital systems to improve efficiency, boost sales, and modernize the billboard experience.
The Challenge
Clear Channel set out to modernize their billboard operations by transitioning from manual workflows to digital systems that would boost efficiency, increase sales, and streamline processes. Their outdated systems required a complete overhaul to eliminate cumbersome, paper-based methods. This transformation involved digitizing inventory access and purchasing, centralizing digital asset management, and automating communications.
The Solution
Kilterset partnered with Clear Channel over a 6 year engagement to help them build the digital infrastructure necessary for their transformation. We had two teams focusing on two key areas:
- Salesforce Platform: We architected and developed sales tools using Salesforce to automate and manage inventory and sales.
- Heroku Platform: We created custom APIs and apps running on Heroku, consolidating data from legacy systems into a unified source of truth. These apps ranged from large-scale image processing, sub-second programmatic ad bidding, to reviewing the reach of individual ad campaigns – taking the customer’s billboard experience to the next level.
Clear Channel’s apps, built with technologies like Go, Ruby, React, and JavaScript, replaced manual processes with fast, user-friendly, API-driven applications. The team also integrated services like AWS S3 and SQS, Auth0, and Salesforce APIs to ensure seamless communication across systems.
The new apps have given employees a new level of visibility into the company’s data, making it possible to check inventory or view photos of a current ad campaign in real-time on desktop and even on mobile.
How We Can Help You
Kilterset specializes in helping businesses modernize and digitize their operations. With expertise across multiple industries, we can help you build solutions that enhance efficiency, improve user experiences, and align with your long-term strategy.
